How To Create A Content Calendar That Kicks Butt (Free Template)

Don't worry, I've got you covered. In this episode, I'll teach you everything you need to know about creating a content calendar that kicks butt. And guess what?

I'm also giving you The Ultimate Content Calendar Template for free! This template will help you stay consistent and on top of your marketing game.

Now, you might be wondering, what exactly is a content calendar and why do you need one? Well, if you've ever found yourself stuck on what to post on Instagram, ran out of blog topics, or had no clue what to post on social media, then a content calendar is your secret weapon.

It helps you plan, organize, and schedule every piece of content you publish online. It's the hub where your social media posts, blogs, newsletters, videos, podcasts, and graphics come together to grow your business.

If you're reading this, chances are you don't have a system in place to organize and repurpose your content. But that's okay! We're in this together. It's time to break free from the cycle of inconsistency and create a content calendar that seriously kicks some butt.

Here's the deal, content marketing takes time, a lot of it. And if you're not strategically systematizing your process and maximizing your content's potential, you're missing out on valuable engagement, traffic, and leads.

Imagine being able to plan every piece of content for your business in advance. Having a bird's-eye view of your content allows you to anticipate what's coming and be strategic with your publishing.

This will attract more engagement, more traffic, and increase your leads. That's the power of a content calendar. It's the first step in building the foundation of your content marketing system.

Now, let's dive into the process of creating a content calendar that actually works. Are you ready? Let's go!

If you’ve ever struggled with creating content consistently, the first step in fixing that inconsistency is to know how to create a content calendar that kicks butt.

Set Monthly & Quarterly Goals Based on Your Promotional Calendar

Instead of stressing about what to post, analyze your promotional calendar or think about what you'd like to sell more of this month.

Determine when you'll be launching new products, filling client spots, or promoting services.

Marketing is about building relationships while reverse-engineering the sales process.

Create a list of your monthly and quarterly goals.

Organize Your Content into Buckets or Categories

Create content buckets or categories for your posts.

Choose what kind of posts you want to create, such as blog posts, videos, quotes, how-to's, or behind-the-scenes posts.

Look at successful posts from the past and what your target market engages with.

Brainstorm and research popular long-form content topics in your niche.

Create a list of content buckets and long-form content topics.

Determine Your Frequency

Decide how often you'll publish your long-form content, such as blog posts, YouTube videos, or podcasts.

Start with at least once per week and increase as your channels grow.

Experiment with the frequency of your social media posts depending on the platform.

Use the provided guidelines as a starting point and adjust based on your audience's engagement.

Choose Your Favorite Tool

Select a content calendar tool that works best for you.

Consider using tools like CoSchedule, Trello, Google Calendars, Google Spreadsheets, or ClickUp.

Each tool has its own unique features and functionalities. Choose based on your preference and needs.

Create Your Content Calendar

Start by importing your long-form content pieces into your content calendar.

Then add supplemental content pieces, such as lead magnets or newsletters.

Finally, add in your social media content.

Take it one channel at a time to avoid feeling overwhelmed.

This systematic approach will help you leverage your time and energy effectively.

Consistency is key in content marketing. Develop a solid content promotion schedule to maximize the exposure of your content on social media. Don't just publish your content once and forget about it. Follow the suggested schedule and adapt it to your needs.