Getting traffic to your landing page, having people reach out about working with you, building a subscriber list, and enticing people to buy — these are the universal challenges in business.

You might think it's about technology, funnels, or something else, but the core challenge is finding customers.

Now, let's cut to the chase on how to overcome this:

Rule #1: Get in front of other people's audiences.

Rule #2: Make yourself known.

There are two methods to follow these rules: Paid advertising and "free" organic strategies. Both demand time, but the organic method is my go-to for beginners.

My approach involves gaining traction organically and then using paid advertising to fuel further growth. Instead of overwhelming you with all the strategies, let's dive into my marketing playbook.

When I first entered the online business world, my Facebook account had a sole purpose: business. My profile, though sharing personal tidbits, is primarily a business tool.

Here's a breakdown of my Facebook profile funnel:

Profile Banner: Clear statement on who I serve and a call-to-action. A post with a link in the comments.

Profile Bio: Short and sweet. One link to my YouTube channel and another to my primary lead generation landing page.

Note: The landing page offers a 1:1 trouble shoot consultation — a valuable lead magnet that often leads to recurring income through affiliate marketing.

A landing page is where visitors land on your site. Mine is larger than usual because my lead magnet is unique — I offer my time for a 1:1 trouble shoot consultation. This approach fast-tracks the path to converting leads into paying customers.

Quick Disclaimer: Starting with a simpler call-to-action like "DM to chat" works when you're building an online presence.

The Organic Approach: Getting in Front of Audiences

For me, joining relevant Facebook groups is key. The strategy involves being strategic, ethical, and honest—never "poaching" but adding value unconditionally.

Help Unconditionally: Join groups where your ideal customers are. Respond with genuine effort to provide answers and suggestions within your expertise.

Add Value Unconditionally: Invest time and effort in crafting detailed responses. Space out your paragraphs for visibility and engagement.

Copywriting Matters: Treat every comment as a mini-sales copy. Craft your responses strategically.

Bonus Tip: Create a group-specific Facebook banner for added engagement.

Terrible Ways to Find Customers

Let's address some ineffective customer acquisition attempts—cold DMs that can damage your brand:

Here’s another style of cold outreach that is simply spammy.

This is what happens to me.

Someone sends me a friend request.

I don’t know who they are or I’m not sure.

I always send them a message saying this:

“Hey [first name] Thanks for the friend request! How do we know each other? Are we part of the same FB group?”

Sometimes they reply something like “I am from XYZ group, I saw you post and it was helpful and I wanted to connect.”

Great! These are the type of responses that indicate they are a potential customer or collaborator. Someone who is genuinely interested in working with me in some capacity.

I accept the friend request and begin the conversation.

Ask relevant questions and chat with them.

Things like that.

Now, what about the spammer?

Here are some typical replies I get to the above-mentioned questions:

These messages lack personalization and can harm your brand. Instead, focus on genuine connection and value.