Stop Chasing Trends and Focus on What Works for You

Every few months, a new trend pops up in the online business world that promises to be the "game-changer" you've been waiting for.

One day it's AI-powered everything, the next it's a brand-new social media platform that you "must" be on.

Before that, it was webinars, crypto, Clubhouse, short-form video, or whatever else was making the rounds.

And yet, here you are.

It’s time to stop the madness.

Trends create urgency. Not real urgency, but the kind that makes you feel like if you don’t jump in NOW, you’ll be left behind. This leads to:

Here’s the truth: Trends don’t build businesses. Timeless principles do.

Instead of running on the hamster wheel of trends, focus on these core business principles that stand the test of time:

Forget fancy strategies. If you deeply understand your audience - their pain points, desires, and struggles - you’ll never run out of ways to serve them.

When you get this right, your content, offers, and messaging become magnetic.

If your offer doesn’t solve a burning problem, it doesn’t matter how well you market it. Business isn’t about having the flashiest sales funnel; it’s about helping people get what they want, faster or easier.

Your job is to:

Going viral is a lottery ticket. Consistency is a business plan.

No one remembers who went viral last month. They remember the people who show up for them over and over again.

The best businesses aren’t built on complicated funnels, 17-step email sequences, or the latest "growth hack." They’re built on repeatable systems that work.

Ask yourself:

Simplicity is a business superpower.

Most entrepreneurs fail not because they have a bad strategy, but because they abandon a good one too soon.

Trends make you feel like you're missing out, but the real secret is staying the course.

Give your strategy 6-12 months of consistent effort before deciding it’s not working.

Adjust, refine, optimize, but don’t jump ship every time something new pops up.

If you’ve been caught up in the cycle of always chasing the latest trends, here’s how to refocus:

Trends are distractions.

They keep you busy but rarely move the needle.

Real business growth comes from focus, consistency, and delivering undeniable value.

Instead of asking, "What’s trending?" start asking, "What actually works for me, my business, and my audience?"

That’s how you build something that lasts.

Want help figuring out where to start? Take the Strength Monetizer and find the best way to turn your skills into a business today.