How to Get Paid What You’re Worth (Even With No Audience)

Think you need a massive following to charge premium prices? Think again.

Most solopreneurs undercharge because they believe:

  • "I need a big audience before I can raise my rates."

  • "I have to work for free first to prove myself."

  • "If I price too high, no one will buy from me."

These are pricing myths that keep talented people stuck in a cycle of low-paying work and burnout. But the truth?

You don’t need a massive audience. You need a strong offer.

In this post, I’ll walk you through 5 proven strategies that help you charge what you’re worth. Even if you’re just starting out.

The Audience Myth: Why Followers Don’t Equal Income

Let’s bust a common myth: You don’t need a huge audience to make money.

In fact, there are plenty of “influencers” who are broke because they focus on vanity metrics instead of value & positioning.

On the flip side, some of the highest-paid solopreneurs have small but highly-targeted audiences.

💡 The key? You don’t need thousands of followers, but you need a clear problem-solving offer that the right people will happily pay for.

Here’s how to make that happen.

5 Strategies to Get Paid What You’re Worth (Even With No Audience)

1️⃣ Positioning Over Popularity: Look Like an Expert (Even If You’re New)

Most people think they need years of experience before they can charge premium prices. But what clients really care about is confidence & clarity.

Here’s how to position yourself as an expert FAST:

  • Specialize in solving ONE clear problem (instead of offering random services).

  • Use your social profiles, website, and bio to communicate results (not fluff).

  • Showcase client wins or personal experience (case studies > credentials).

💡 Positioning is everything. When you position yourself as the go-to person for a specific outcome, people are willing to pay more.

2️⃣ Lead With Results, Not Experience

Clients don’t pay you for your years of experience. They pay you for the result you can deliver.

To charge premium rates, focus on outcomes, not effort:

  • Instead of saying: “I’ll help you build a website,” say: “I’ll build you a website that converts visitors into paying clients.”

  • Instead of: “I do branding,” say: “I’ll help you craft a brand that attracts high-ticket clients.”

🔑 Tip: Package your offer in a way that makes the transformation crystal clear—so people instantly see the value.

3️⃣ Use Micro-Networking to Find High-Value Clients

Forget mass marketing. Focus on micro-networking.

If you don’t have an audience yet, here’s how to land high-paying clients fast:

  • Leverage your existing network – Friends, past colleagues, and acquaintances can refer you to your ideal clients.

  • Join targeted online communities – Instead of trying to build a following, engage in Facebook groups, Slack channels, and LinkedIn posts where your ideal clients already hang out.

  • Start conversations, not cold pitches – People buy from those they trust. Instead of spamming, focus on relationships first.

💡 The best part? This works without needing a single social media post.

4️⃣ Leverage Other People’s Audiences (OPA)

Want to build authority fast? Borrow other people’s audiences.

If you don’t have an audience yet, here’s how to instantly get in front of buyers:

  • Be a guest on podcasts – Share your expertise where your ideal clients already listen.

  • Write guest blog posts – Contribute valuable insights to niche blogs.

  • Collaborate with industry experts – Do Instagram Lives, Twitter Spaces, or YouTube interviews with people who already have an audience.

💡 Why does this work? Because instead of building an audience from scratch, you’re tapping into someone else’s.

5️⃣ Create an Irresistible Offer That Sells Itself

If you want to get paid well, fast, your offer needs to be:

  • Clear (People should instantly understand what they’re getting).

  • Results-Driven (They should see the transformation you provide).

  • Easy to Say Yes To (Make the decision simple for your buyer).

Example: Instead of selling “coaching,” sell “A 6-week plan to go from unknown to fully booked.”

🔑 Your Next Step? Create a High-Profit Offer Based on Your Strengths.

Final Takeaway: You Deserve to Be Paid What You’re Worth

If you’ve been undercharging, undervaluing, or waiting for an audience to grow before raising your prices. Stop.

The fastest way to make more money isn’t more followers. It’s better positioning, networking, and packaging.

Not sure what kind of high-profit offer to create?

I’ve put together 100 profitable strength-based business ideas to help you get started. You can grab it here:

👉 100 Profitable Strength-Based Business Ideas

Start today. You don’t need a big audience... Just the right offer.

Remember: Stay Curious, Keep Experimenting & Never Stop Learning!

Bye for now,


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Hey there! I’m Laura Paulina

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