In this episode, Rachel tackles a deceptively simple yet essential part of your brand: your tagline. A great tagline can make your business instantly memorable, helping you stand out and clearly communicate your value in just a few words. Rachel walks you through a three-step process to craft a tagline that’s clear, compelling, and uniquely you.
What You’ll Learn:
Keeping It Short and Clear – Why clarity is key and how to make your tagline easy to remember.
Focusing on Transformation – How to go beyond describing what you do and emphasize the transformation you bring to clients.
Making It Memorable – Adding personality and uniqueness to make your tagline stand out.
Action Steps for Solopreneurs:
Brainstorm three words or phrases that capture the impact you want to have.
Draft a tagline that highlights the transformation you offer your clients.
Experiment with different styles and tones until you find one that feels right.
Resources Mentioned in This Episode:
Just1Funnel Freemium Group – Join our community to share your tagline drafts and get feedback from Rachel and other solopreneurs.
Join the Conversation:
Working on your tagline? We’d love to see your drafts! Join the Just1Funnel Freemium group to get personalized feedback and support.
If you want to receive these tips in your inbox, you can sign up for our Confident Solopreneur Weekly Tips Newsletter by clicking on the button below.
Remember: Stay Curious, Keep Experimenting & Never Stop Learning!
Bye for now,

Choose the level that matches your season:
Perfect if you want clarity, direction, and tools to get moving (FREE).
You’ll get access to the
• 7-Day Ship Sprint
• 4 Free AI Assistants
• The Algorithm POD
• ABC Resource Library
• Skool Setup GPT
• Strength Monetize GPT
• Monthly Community AMA
Best if you want to create consistent content without overthinking.
You’ll unlock
• Everything in standard
• Just1Prompt
• ViralEmails GPT
• ViralHooks GPT
• ViralPosts GPT
• Weekly Content Planning
Built for solopreneurs who want full execution support and business momentum.
You’ll get
• Everything in Premium
• The GPT Lab
• One white-label AI tool/mo
• Plug & Play Launch System
• Power Blocks
• Weekly Business Planning
• Monthly Review & Strategy
Join us here and step into the level that aligns with you.
If you need help choosing, message me inside Skool anytime.

Laura Paulina
"Signing Off" (again...)
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Hey there! I’m Laura Paulina
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I help solopreneurs turn their real strengths into clear offers, simple systems, and income they can rely on.
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Inside my world we use AI as a practical partner, so you are not guessing your next step.
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My tools and frameworks walk you through decisions in a calm, structured way that fits how you actually work.
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This blog is where I share the thinking and systems behind that, so you can focus, execute, and build a business that feels like you.
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