90% of Social Media Strategies Fail. How to Be in the 10% That Wins?

But somehow, your social media still isn’t working the way it should.

You’re not alone. 90% of business owners are making the same mistake. They follow every “social media tip” out there, yet their content isn’t driving sales.

The problem? They’re focused on the wrong things.

Most entrepreneurs think social media is about:

Real growth happens when you shift from scattered tactics to a strategy that creates demand.

Here’s why most strategies fail and what you need to do instead.

A post goes viral, but your business stays the same. Why?

Because engagement ≠ income. Likes don’t pay the bills.

WHAT TO DO INSTEAD: Focus on content that activates buyers.

Your posts should call out their blind spots, shift their beliefs, and lead them to your solution.

If your content isn’t moving people toward a decision, it’s just noise.

WHAT TO DO INSTEAD: Every post should connect to a bigger strategy.

Instead of just sharing “helpful tips,” create demand by showing them why what they’re doing isn’t working. And position yourself as the solution.

If your audience is full of freebie seekers, they’ll keep consuming but never take action.

WHAT TO DO INSTEAD: Attract buyers, not lurkers.

The key? Content that shifts their perspective. When people realize their current approach is keeping them stuck, they stop scrolling and start clicking.

The 10% who win on social media do one thing differently: They create demand.

Instead of just giving away free information, they use content to: