Email marketing can be a goldmine...

Unless you’re making these rookie mistakes.

Skip these, and you’ll build a list that loves hearing from you.

Adding people to your list without their OK?

That’s a one-way ticket to spam complaints and unsubscribes.

Always get explicit permission.

If they didn’t sign up, they don’t want to hear from you.

Period.

Most people are opening emails on their phones.

If your email isn’t mobile-friendly, it’s trash.

Fix the formatting, tighten the visuals, and test it on every device.

If your emails feel like a copy-paste job, they’re going to the junk folder.

Use your tools to segment, personalize, and make it feel like you’re speaking to them... not everyone.

You know what’s worse than sending zero emails?

Sending five in one day.

Don’t overwhelm your audience.

Stick to a schedule that builds interest, not irritation.

If you’re not looking at your open rates, clicks, and conversions, you’re just guessing.

Analyze the data, learn from it, and adjust.

The numbers don’t lie.

Every email needs a purpose.

No clear Call to Action (CTA)?

Then why send it?

Tell your audience what you want them to do

And make it impossible to miss.

Ugly, cluttered emails are a no-go.

Clean layouts, readable fonts, and sharp visuals matter.

Don’t make your emails look like a discount flyer from 2005.

If you’re not segmenting your list, you’re wasting time and ticking people off.

Send the right message to the right group.

It’s not hard, and it makes a huge difference.

Think your subject line is great?

Prove it.

A/B test your emails

Subject lines, designs, CTAs, send times.

The insights will make your campaigns stronger every time.

No one wants an email that’s all fluff.

Deliver value!

exclusive tips, killer offers, or insights they can’t get anywhere else.

If it’s not worth their time...

It’s not worth sending.

Stay compliant.

If you’re breaking the rules, you’re not just risking fines

You’re risking your reputation.

Play by the book, and protect your brand.

Your welcome email is your first impression

Don’t blow it.

Set the tone, show value, and make it clear they’ve made the right choice by signing up.