12 Email Marketing Mistakes That’ll Tank Your Engagement (and How to Avoid Them)
Email marketing can be a goldmine...
Unless you’re making these rookie mistakes.
Skip these, and you’ll build a list that loves hearing from you.
Adding people to your list without their OK?
That’s a one-way ticket to spam complaints and unsubscribes.
Always get explicit permission.
If they didn’t sign up, they don’t want to hear from you.
Period.
2. Forgetting Mobile Optimization
Most people are opening emails on their phones.
If your email isn’t mobile-friendly, it’s trash.
Fix the formatting, tighten the visuals, and test it on every device.
3. Generic Emails (AKA: No Personalization)
If your emails feel like a copy-paste job, they’re going to the junk folder.
Use your tools to segment, personalize, and make it feel like you’re speaking to them... not everyone.
4. Bombarding Your Subscribers
You know what’s worse than sending zero emails?
Sending five in one day.
Don’t overwhelm your audience.
Stick to a schedule that builds interest, not irritation.
If you’re not looking at your open rates, clicks, and conversions, you’re just guessing.
Analyze the data, learn from it, and adjust.
The numbers don’t lie.
6. Weak or Missing CTAs
Every email needs a purpose.
No clear Call to Action (CTA)?
Then why send it?
Tell your audience what you want them to do
And make it impossible to miss.
7. Cringe-Worthy Design
Ugly, cluttered emails are a no-go.
Clean layouts, readable fonts, and sharp visuals matter.
Don’t make your emails look like a discount flyer from 2005.
8. Treating Everyone the Same
If you’re not segmenting your list, you’re wasting time and ticking people off.
Send the right message to the right group.
It’s not hard, and it makes a huge difference.
9. Skipping A/B Testing
Think your subject line is great?
Prove it.
A/B test your emails
Subject lines, designs, CTAs, send times.
The insights will make your campaigns stronger every time.
10. Sending Emails with Zero Value
No one wants an email that’s all fluff.
Deliver value!
exclusive tips, killer offers, or insights they can’t get anywhere else.
If it’s not worth their time...
It’s not worth sending.
11. Ignoring the Rules (Like GDPR and CAN-SPAM)
Stay compliant.
If you’re breaking the rules, you’re not just risking fines
You’re risking your reputation.
Play by the book, and protect your brand.
12. Skipping Welcome Emails
Your welcome email is your first impression
Don’t blow it.
Set the tone, show value, and make it clear they’ve made the right choice by signing up.
Remember: Stay Curious, Keep Experimenting & Never Stop Learning!
Bye for now,
Need clarity, focus, or a strategy to monetize your skills? Start here:
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Laura Paulina
"Signing Off" (for now...)
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Your Business
Your Way
The Just1Funnel Premium Membership is your chance to break free from the hype and start building a business that’s truly YOURS.
Act today, and stop letting distractions rob you of progress.
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