12 Common Marketing Mistakes to Avoid

12 Email Marketing Mistakes That’ll Tank Your Engagement (and How to Avoid Them)

Email marketing can be a goldmine...


Unless you’re making these rookie mistakes.


Skip these, and you’ll build a list that loves hearing from you.

1. Skipping Permission-Based Marketing

Adding people to your list without their OK?


That’s a one-way ticket to spam complaints and unsubscribes.


Always get explicit permission.


If they didn’t sign up, they don’t want to hear from you.


Period.

2. Forgetting Mobile Optimization

Most people are opening emails on their phones.


If your email isn’t mobile-friendly, it’s trash.


Fix the formatting, tighten the visuals, and test it on every device.

3. Generic Emails (AKA: No Personalization)

If your emails feel like a copy-paste job, they’re going to the junk folder.


Use your tools to segment, personalize, and make it feel like you’re speaking to them... not everyone.

4. Bombarding Your Subscribers

You know what’s worse than sending zero emails?


Sending five in one day.


Don’t overwhelm your audience.


Stick to a schedule that builds interest, not irritation.

5. Ignoring Your Metrics

If you’re not looking at your open rates, clicks, and conversions, you’re just guessing.


Analyze the data, learn from it, and adjust.


The numbers don’t lie.

6. Weak or Missing CTAs

Every email needs a purpose.


No clear Call to Action (CTA)?


Then why send it?


Tell your audience what you want them to do


And make it impossible to miss.

7. Cringe-Worthy Design

Ugly, cluttered emails are a no-go.


Clean layouts, readable fonts, and sharp visuals matter.


Don’t make your emails look like a discount flyer from 2005.

8. Treating Everyone the Same

If you’re not segmenting your list, you’re wasting time and ticking people off.


Send the right message to the right group.


It’s not hard, and it makes a huge difference.

9. Skipping A/B Testing

Think your subject line is great?


Prove it.


A/B test your emails


Subject lines, designs, CTAs, send times.


The insights will make your campaigns stronger every time.

10. Sending Emails with Zero Value

No one wants an email that’s all fluff.


Deliver value!


exclusive tips, killer offers, or insights they can’t get anywhere else.


If it’s not worth their time...


It’s not worth sending.

11. Ignoring the Rules (Like GDPR and CAN-SPAM)

Stay compliant.


If you’re breaking the rules, you’re not just risking fines


You’re risking your reputation.


Play by the book, and protect your brand.

12. Skipping Welcome Emails

Your welcome email is your first impression


Don’t blow it.


Set the tone, show value, and make it clear they’ve made the right choice by signing up.

Remember: Stay Curious, Keep Experimenting & Never Stop Learning!


Bye for now,


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